The Neural Beam Viewer: determine what people see and do
An extended introduction in 8 minutes
EXPERIENCE A NEURAL BEAM RESEARCH
With the Neural Beam Viewer, you acquire immediately usable, accurate and valid insights into the way in which the consumer perceives your product visually and it calculates the chance of purchasing your product offer. With these research results, the possibilities for improving physical performance are determined. With The Neural Beam Viewer, product, market and consumer research are easily feasible, immediately applicable and extremely affordable.
The Neural Beam Viewer is a fully validated, both scientifically and empirically, research alternative for traditional eye tracking. The online research application offers even better, more reliable research results and it provides powerful insights into the conscious and unconscious behavior of a consumer.
The Neural Beam Viewer is based on two validated neural principles on visual attention and the functioning of the brain. The visual attentional shift of the pupils can be compared with a moving spotlight (Posner, Snyder, & Davidson, 1980). However, attention is allocated to the brain and not to the visual ﬁeld. You can transform the notion of an external spotlight into an internal neural spotlight that sheds light on brain areas and neural connections (Fernandez-Duque & Johnson, 1999). The Neural Beam Viewer projects the eye principle of foveal vision of high acuity and the parafoveal as well as peripheral blurred vision directly at the user’s computer or mobile screen.
In this innovative neural measuring instrument a validated, powerful predictive research method is integrated, with which relevant economic indicators of designs are acquired: Visual Impact Testing. With these indicators The Neural Beam enables its user to analyze design variants of packaging, communication tools such as advertisements, billboards, commercials, shelves and displays on their economic strength and to obtain opportunities for improvement.
The Neural Beam Viewer links visibility to selling power and purchase intent in a natural way. It translates this into recommendations for improvement for design, brand fit and price elasticity.
We offer you a powerful DIY research and marketing tool for fieldwork and analysis. If required, a professional team of our own professionals and research partners will conduct the research for you.
121facts is owned by Ab kragtwijk. He strongly partners with professionals like Peter Colée, Bram Gubbels, Jozsi Toth, Felix Josef, David Zotter, Joris Huisman, Pieter Paul Verheggen, Scott Bril, Sebastian Berger, Egon Diekstra, Mario de Vries, Alison Chaltas, Guido van Gageldonk, Hans Lingeman. We partner with companies like Daccle, Triconsult, X-ingredient, Skim, Hamilton Bright, VR3D Environments, The Virt, PRS In Vivo, Ipsos, Surveytain.me, Tobii, Winkle, Motivaction.