CONSUMER BUYING BEHAVIOR
THE AFFORDABLE ALTERNATIVE
TO EYE TRACKING
What is seen, by whom, for how long, in what order?
Predict what will be bought by what is seen!
FOR ONLINE RESEARCH ON
DESKTOP, LAPTOP AND MOBILE
With, the Neural Beam Viewer®, the scientifically validated online alternative for eye tracking, you determine the way a consumer actually perceives designs of packaging, commercials, advertisements or any other objects when visuality plays a role in the decision-making process.
You discover by whom, to what extent, for how long and it what order that object is seen in its environment. You'll determine Share of Preference and even potential market share stimulated by the visibility of parts of a product or object. Moreover, The Neural Beam Viewer offers clear suggestions to adjust a design in such a way that it positively influences the conscious and subconscious mind set and increases the purchase behavior.
LIVE IN HOURS
RESULTS WITHIN A DAY
VERY COST EFFICIENT
FROM DIY PORTAL TO
FULL RESEARCH SUPPORT
NO EYE TRACK GLASSES NEEDED
NO WEBCAM USED
NO CALIBRATION INVOLVED
What do consumers actually see?
With what intensity? Duration? Order? First fixation? Last fixation? Coverage AOIs?
Powerfully validated, cost-efficient alternative to eye tracking
Instead of the movement of the pupil, we use manual pointing movements as indicators of the attentional signals generated in the brain by the presented stimuli.
How is perception experienced?
At any given moment the eyes only see reality for 2 degree sharply. The rest is perceived blurry. By rapidly shifting the pupils, eyes build up an overall view of reality. This foveal shift can be compared with the movement of a spotlight: you only see what is illuminated.
The process of the eyes is managed by the brains. The brains also can only experience a very limited part of reality at the same moment. That brain function can be compared with a spotlight too: a neural beam that illuminates what you experience.
The Neural Beam Viewer* uses this principle of a spotlight and projects the operation on a computer or mobile screen of the respondent. Instead of the movement of the pupil, we use manual pointing movements (like a finger) as indicators of the attentional signals generated in the brain by the presented stimuli.
How is attention of a respondent measured?
With the Neural Beam viewer a consumer will be shown online a blurred image of packaging, advertising, store shelf or any visual stimuli. He is instructed to select with his finger or mouse that part of that item that attracts his first attention. There, a part of that object in a small circle becomes sharp. A respondent is then asked to move that circle to view the full object as long as he feels it necessary. The Neural Beam measures how the respondent moves the bright circle over the image with his hand, while looking at the screen with his eyes.
How is attention reported?
The Neural Beam viewer records the online orientation process of a respondent on the screen very precisely. With its scientifically validated algorithm it translates this into key figures for attention of any defined part of an area of interest: duration, coverage, intensity, sequence of observations, time to first and last fixation of parts of an object. It then visualizes with heatmaps, benchmarks and AOI-info how parts of an object are seen by whom for how long and how the focus of attention will develop and is organized.
Easy to achieve study
With the NBV dashboard you create a study in seconds. Within one to two days, a study is set up and carried out automatically and the results are provided with raw data, clear visuals and an adjustable benchmark engine. A built-in filter application lets you generate results from any perspective, and printable visuals with results are generated at the touch of a button.
Easy to implement and start, immediately usable result
The application & support for your research
Within one day the fieldwork is active, within a day the results in house
With the easy to use Neural Beam Research dashboard a study with the Neural Beam Viewer can be started within seconds. The next day you can already have the results on your desk. The Neural Beam Viewer needs only good footage of the packaging or any object that you want to study. Plus a short description of the most important usage characteristics and the target group. You can carry out the analysis yourself in a simple manner, but where required, an international team of research professionals is ready to assist you.
The simplicity of the Neural beam viewer and its dashboard
Upload footage (pack, shelf or object shot, advertisement)
Generate the research url & connect to your questionnaire
Start the fieldwork
Generate the heat maps, flow charts, AoI info, benchmarks
View and analyse the results
The advantanges of the Neural beam viewer and its dashboard
Online within seconds, results within hours
Strongly, well validated online research approach
No webcam involved, no calibration proces needed
Desktop and mobile enabled
No sense of being follow by a webcam
Applicable to static and dynamic imagery
Fully online, white label, extremely cost efficient
A white label research solution for you agency!
Our offer for partnership
The Neural Beam white labeled for your research agebcy
We do the work, you get the credits
You upload the footage involved (pack shots, shelf shots, advertisement, object shots) and a description of your target group. We carry out the fieldwork, analyze the results and visualize the analysis with heat maps, gaze paths and Area of Interest information. We deliver a PowerPoint presentation. You present the results to your client and get the credits.
You do the work with an amazing research dashboard
We offer a white labeled research dashboard. You log in and start creating your Neural Beam study and you connect that study to your questionnaire. As much as you want. All data is gathered automatically and implemented in the analysis module. You generate at a glace any heat map, gaze path, AOI info and/or benchmark. You can add any kind of information from other sources and analysis with it.
Mail us for a full demo of the Neural Beam research and analysis dashboard
With a online conference call of 15 minutes we show you how you create a study, conduct the fieldwork and analyse the research results. Live and if you prefer: with your footage.
* The Neural Beam Viewer and the underlying methodology and technique are both officially registered trademarks. Methodology and analysis technique were patented in 2009 with worldwide coverage. The Neural Beam Viewer is technically and methodologically fully validated (Posner, Snyder, & Davidson, 1980, Fernandez-Duque & Johnson, 1999 and Berger, Wager, Psychology & marketing, 2012).
* The Neural Beam Viewer has a history of many thousands of communication, shopper and product and market studies. It does not need head mounted displays, webcams (webcam eye tracking) or other physical eye registration equipment. Only the availability of the screen of a desktop, tablet or mobile is necessary. Research with The Neural Beam Viewer is carried out completely online and .can be used in research where the mobile phone is used. As an analytical tool, it combines the power of both qualitative (analysis by observation) and quantitative (statistical analysis), while the low-threshold, online applicability can lead to enormous cost advantages.