The affordable alternative to eye tracking!
Powerful prediction model of consumer buying behavior!

With the patented and well-validated alternative for regular eye tracking, the Neural Beam Viewer®, you determine the way a consumer actually perceives packaging, commercials, advertisements or any other objects, when visuality plays a role in the decision process. You discover by whom, to what extent, for how long, with what response times, in what order attention to that object develops. Linked to Visual Impact Testing, you'll find Share of Preference and even potential market share stimulated by the visibility of parts the object. Moreover, The Neural Beam Viewer offers clear suggestions to adjust a design in such a way that it positively influences the conscious and subconscious mind set and increases the purchase behavior. We offer researchers a white labeled research application, with or without research support.
 
 

The methodology

What do consumers actually see?
With what intensity? Duration? Order? First fixation? Last fixation? Coverage AOIs?

Powerfully validated, cost-efficient alternative to eye tracking

Instead of the movement of the pupil, we use manual pointing movements as indicators of the attentional signals generated in the brain by the presented stimuli.

How is perception experienced?

At any given moment the eyes only see reality for 2 degree sharply. The rest is perceived blurry. By rapidly shifting the pupils, eyes build up an overall view of reality. This foveal shift can be compared with the movement of a spotlight. However, the process of the eyes is managed by the brains. The brains also can only experience a very limited part of reality at the same moment. That brain function can be compared with a spotlight too: a neural beam.

The Neural Beam Viewer* uses this principle of a spotlight and projects the operation on a computer or mobile screen of the respondent. Instead of the movement of the pupil, we use manual pointing movements (like a finger) as indicators of the attentional signals generated in the brain by the presented stimuli.

How is attention of a respondent measured?

With the Neural Beam viewer a consumer will be shown online a blurred image of packaging, advertising, store shelf or any visual stimuli. He is instructed to select with his finger or mouse that part of that item  that attracts his first attention. There, a part of that object in a small circle becomes sharp. A respondent is then asked to move that circle to view the full object as long as he feels it necessary.  

How does it work and what do you get reported?

You upload the visual stimuli you want to explore and you select the target group. The Neural Beam viewer then automatically creates the study, manages the fieldwork and delivers the visualized research results plus analysis and recommendations. In essence, that's all you have to do.


The Neural Beam viewer records the online orientation process of a respondent on the screen very precisely and translates this into key figures for attention of any part of the object (area of interest): duration, coverage, intensity, sequence of observations, time to first and last fixation of parts of an object. It visualizes how parts of an object are seen by whom for how long and how the focus of attention will develop and is organized. It reports with detailed heatmaps, AOI-info and benchmarks.

With the NB dashboard you create a study in seconds. Within one to two days, a study is set up and carried out automatically and the results are provided with raw data, clear visuals and an adjustable benchmark engine. A built-in filter application lets you generate results from any perspective, and printable visuals with results are generated at the touch of a button.

Easy to implement and start, immediately usable result

The application & support for your research

Within one day the fieldwork is active, within a day the results in house

With the easy to use Neural Beam Research dashboard a study with the Neural Beam Viewer can be started within seconds. The next day you can already have the results on your desk. The Neural Beam Viewer needs only good footage of the packaging or any object that you want to study. Plus a short description of the most important usage characteristics and the target group. You can carry out the analysis yourself in a simple manner, but where required, an international team of research professionals is ready to assist you.

The simplicity of the Neural beam viewer and its dashboard

  1. Log in

  2. Upload footage (pack, shelf or object shot, advertisement)

  3. Generate the research url & connect to your questionnaire

  4. Start the fieldwork

  5. Generate the heat maps, flow charts, AoI info, benchmarks

  6. View and analyse the results

The advantanges of the Neural beam viewer and its dashboard

  • Online within seconds, results within hours

  • Strongly, well validated online research approach

  • No webcam involved, no calibration proces needed

  • Desktop and mobile enabled

  • No sense of being follow by a webcam

  • Applicable to static and dynamic imagery

  • Fully online, white label, extremely cost efficient

A white label research solution for you agency!

Our offer for partnership

The Neural Beam white labeled for your research agebcy

We do the work, you get the credits

You upload the footage involved (pack shots, shelf shots, advertisement, object shots) and a description of your target group. We carry out the fieldwork, analyze the results and visualize the analysis with heat maps, gaze paths and Area of Interest information. We deliver a PowerPoint presentation. You present the results to your client and get the credits. 

You do the work with an amazing research dashboard
 

We offer a white labeled research dashboard. You log in and start creating your Neural Beam study and you connect that study to your questionnaire. As much as you want. All data is gathered automatically and implemented in the analysis module. You generate at a glace any heat map, gaze path, AOI info and/or benchmark. You can add any kind of information from other sources and analysis with it.

Mail us for a full demo of the Neural Beam research and analysis dashboard

With a online conference call of 15 minutes we show you how you create a study, conduct the fieldwork and analyse the research results. Live and if you prefer: with your footage.

 

* The Neural Beam Viewer and the underlying methodology and technique are both officially registered trademarks. Methodology and analysis technique were patented in 2009 with worldwide coverage. The Neural Beam Viewer is technically and methodologically fully validated (Posner, Snyder, & Davidson, 1980, Fernandez-Duque & Johnson, 1999 and Berger, Wager, Psychology & marketing, 2012).

* The Neural Beam Viewer has a history of many thousands of communication, shopper and product and market studies. It does not need head mounted displays, webcams (webcam eye tracking) or other physical eye registration equipment. Only the availability of the screen of a desktop, tablet or mobile is necessary. Research with The Neural Beam Viewer is carried out completely online and .can be used in research where the mobile phone is used. As an analytical tool, it combines the power of both qualitative (analysis by observation) and quantitative (statistical analysis), while the low-threshold, online applicability can lead to enormous cost advantages.

©121facts, 2020