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Market research, retail consultancy & business concepts

121facts offers innovative research tools, solutions and services to help grow your business.
We partner with our clients from start to finish, focusing on their needs while developing new ideas, effective strategies and high quality and scalable solutions. We guide students and start-ups in realizing the market validation of their innovations, commercializing those ideas and convincing investors.

The Neureal Beam

With the Neural Beam Viewer® you determine the way a consumer actually perceives designs of packaging, commercials, advertisements or any other objects when visuality plays a role in the decision-making process. From there, you can determine Share of Preference and even potential market share stimulated by the visibility of parts of a product or object.

Guide for start-ups and students

We guide start-ups and scale-ups with their business plan and master and bachelor students with their entrepreneurship thesis.

Global Consumer Panel

With over 50 million people reached globally in more than 30 countries, we offer access to high-quality, well validated B2C research panels for online research.

Visual Impact Testing

With the Visual Impact Testing application you acquire strong economic indicators to make well-validated choices between packaging design options and to identify opportunities for improvements.


PREspective enables you to simulate your industrial system in an interactive and dynamic virtual setting.

Research & validation services

With a team of 10 scientifically trained specialists, we provide support in realizing your market research, market and product validation and strategic marketing plans.

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